Managing Your Online Presence

Are you managing your online presence effectively? According to SearchEngineLand.com, 72 percent of consumers place as much trust in online reviews as from their acquaintances. If you would like some help keeping track of what you look like online, here are some inexpensive tools that can help.

Postling

Postling is a service that aggregates all your social media messages in one easy-to-use inbox. It is effective at posting to and monitoring social media. A suite of reports lets you know how your campaigns are going. If you want, Postling will send you instant messages when there are new postings you need to look at on Yelp or TripAdvisor. If reviews on those sites mean a lot to you, this could be a life saver. At $5 per month, it is ideal for small businesses with a small social media presence.

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Sendible

Sendibles strength is that it lets you do individual tasks and mass updates on your Facebook and LinkedIn pages. Being able to do many specific tasks from a single place can save you a lot of time and effort This might make Sendibles higher cost worthwhile. If you want to monitor social media for specific keywords while you are managing your social media presence, this might be the one for you. You can send email from Sendible although it does not integrate email into its offerings. Sendibles Marketer package comes with Google Analytics and social analytics, which covers most small business needs.

Sprout Social

Sprout Social has a slick user interface and lots of detailed reports. All of your social media messages go into one “Smart Inbox”, including Twitter mentions, Twitter direct messages, Facebook mentions, Facebook messages, and LinkedIn messages.

Sprout Social is unique in the amount of useful feedback it gives you. A couple of days after you finish setting everything up, it starts telling you ways you can be more effective and how to do things better. If you are fond of analytics, this will be your favorite part, except maybe its ability to assign tasks to other people on your team. Everyone on your team will appreciate how easy it is to use and wish it had a tie-in to email. The small business starter plan supports 20 social profiles for $39 a month.

VerticalResponse

VerticalResponse is for small business owners who know how to run their businesses but arent very fluent in social media. It combines email with all of your social media pages and lets you manage it all from one place. This big umbrella makes it simple to launch online marketing campaigns and not miss anything.

One advanced feature, that harried business owners will appreciate, is the ability to schedule single posts or entire campaigns a month beforehand. This gives you some leisure to go over and double-check the details. It also lets you be more creative because you can build and tweak a campaign as ideas occur to you.

Another excellent VerticalResponse feature lets you set up a library of relevant websites in your industry. Once the library is set up VerticalResponse offer suggestions for content that fits your specific business. This one feature can save you many hours you might spend researching relevant content. According to PC World, VerticalResponse has the most features. It packs a lot of punch for $18 per month.

HootSuite

If youve been on social media for a while, you”ve probably used or seen the free version of HootSuite. The free version allows one user to manage five social profiles, Its an easy way to get your feet wet. It works well for one-person operations with standard Facebook and LinkedIn pages. HootSuitePro for $10 a month allows two users with unlimited social profiles and has a few additional features.